Marketplace / How It Works

How the marketplace works.

A step-by-step walkthrough of how GameRewards connects publishers, advertisers, and users through AI-driven allocation.

Step-by-Step

How the marketplace operates.

Publisher integrates via SDK, API, or iFrame

Publisher supply becomes available in the marketplace — with configurable reward rules and quality settings.

Advertiser launches a CPI rewarded campaign

Define event goals, reward journeys, ROAS targets, and targeting parameters.

AI allocation matches users to the right offers

Cohort scoring, quality signals, and pacing rules determine which users see which campaigns.

User completes reward journey and earns reward

Events are validated, fraud signals are checked, and rewards are distributed through payout rails.

Measurement feeds back into optimization

ROAS signals, cohort data, and quality scores update allocation models for continuous improvement.

Get started

Publishers monetize. Advertisers acquire.